Re-Aligning Your Ducks

Blogging schedule

The colorful mess that is my blogging schedule

In this post that I penned earlier this week, I gabbed about falling off of the blogging wagon due to day job, travel, the leaves changing. Some times even the tiniest things can derail you! I’m talking to you Pinterest! So to get my butt back into gear I am putting this out into the universe and even more importantly on the inner-webs. There is no greater pressure to get some shit done than telling a whole batch of folks you are gonna do some shit. So what am I going to do?

Stick to my blogging schedule – It is all there on my adorable blogging calendar in color coded pen. I simply need to write and post. It is not as if I am trying to run a marathon. I enjoy writing and have curated some great future post ideas. To help with this goal I will…

1. Up my iPhone 5 photography game – This website is a treasure trove of ideas for this budding phone-tographer. I hope to build up my available media portfolio with 20 new website images.

2. Brainstorm – Formerly known as daydreaming, this activity is crucial to my creative process. I need to devote more time to sitting down and letting my mind wander. With a full-time job, son and husband it can be hard to find the time to do it but I am going to add it into my Outlook calendar. One per week broken down into four fifteen minute sessions is my goal.

3. Consume motivational material – I am always reading something; but the content of the material varies greatly. I find that I get a lot of motivation from reading other blogs, industry news, and participating in Alt Chats. Not many good blogging ideas are found from me binging on Buzz Feed and the Onion. I will make the effort to begin my days with my most thought provoking Zite feeds.

Now I must ask you guys, my peeps to make me stick to this growth. Be on the look out for new images and content and don’t hesitate to throw rocks if you think I am sleeping on the job.

Back to Business

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I am penning this quick post from Reagan Airport in DC. My day job has had me ripping and running everywhere…including our nation’s capitol. It has also had me hard at work on this project that I humbly ask that you throw a few dollars at or share via social media if you can.

Now that this deluge of work has passed I will back in the blogging saddle again. All new books you need to read, cocktails you need to drink and tales of bringing up boy are coming soon. But for now please pray for me that there is room for my bag in the overhead.

My Whirlwind Romance with Alt for Everyone

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The organization bug has struck as I try to organize my Alt for Everyone notes, a new color coded system, and my content calendar. Let’s do this!

 

If you are a member of the web/blogging community, chances are you know about the Altitude Summit or Alt Summit. What you may not know is that in addition to their twice yearly conferences in sunny Salt Lake City Utah; they also hold an online conference by the name of Alt for Everyone. This was my first time participating and all I can saw is WOW!

For the past three days I have had sessions with leading designers, social influencers, and bloggers on what to do and what not to do when it comes to your website. Rachel Faucett of Handmade Charlotte, Chris Gardner from Man Made DIY and Hilary Rushford of Dean Street Society were just a few of the great talents who taught us Alt-ers all the tricks of the trade. Any question you could have asked was answered. Any doubt you had in your abilities in building a successful online presence were quickly dashed. No matter how large or small your experience was you were treated as a part of the team and were uplifted by the other attendees.

I have pages of notes that I need to transcribe and an even bigger list of action items.  So many of the those items can be applied to my day work as well as my own blog.

Here are a few of my most valued tips from Alt for Everyone Fall 2014:

  • Keep It On Schedule – Make sure you post to social media and your website on the same days/times so that your audience knows when to expect new things from you.
  • PLAN PLAN PLAN – Communications plans are for all business no matter how large or small.
  • You Don’t Have To Do It All – If you aren’t into Instagram don’t try to be. Do the platforms you do and do them well. Don’t feel pressured to have your brand on every social media channel unless will make a large impact in the long run.
  • Style Like Simon Doonan – Your Pinterest pages should shine like his windows at Barney’s. Build and edit them well, never forgetting that they are a visual interpretation of your brand values.
  • Rich Pinning – This term was new to me and I am still learning. Read more about it by going here.
  • Be Authentic – You know what I mean.

If you attended this year’s event I hope you had as good a time as I did. I also hope your brain gets a much needed rest before it begins applying all of that new found knowledge.